March Madness 2011

Newark NJ will host the first and second round Eastern Regional games of the 2011 NCAA Tournament.  This is being touted as a major win in the battle with the IZOD center…  and it is.  Not only is there a significant amount of prestige tied to the NCAA Tournament it is logistically much more challenging.  The first and second rounds host the most teams, most games and most fans of any of the rounds of the NCAA.  Even major playoff and championship games do not require the logistical support necessary for the NCAA.

It is also a multi-day affair with fans, teams and broadcasters having to arrange for hotels, meals and entertainment during their stay.  Unlike the circus, NHL Games, Pro-Boxing, or Brittney Spears, the attendees are in the area for an extended period of time.  They will fill area hotels, eat at area restaurants and consume area art, culture and entertainment.

This is a great moment for Newark to shine!

See full article here.

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